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The Past, the Present and the Future of Marketing Decision Models

In: Handbook of Marketing Decision Models

Author

Listed:
  • Berend Wierenga

    (RSM Erasmus University)

Abstract

No abstract is available for this item.

Suggested Citation

  • Berend Wierenga, 2008. "The Past, the Present and the Future of Marketing Decision Models," International Series in Operations Research & Management Science, in: Berend Wierenga (ed.), Handbook of Marketing Decision Models, chapter 0, pages 3-20, Springer.
    • Handle: RePEc:spr:isochp:978-0-387-78213-3_1
    DOI: 10.1007/978-0-387-78213-3_1
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    Cited by:

    1. Thorsten Wiesel & Koen Pauwels & Joep Arts, 2011. "Practice Prize Paper --Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression," Marketing Science, INFORMS, vol. 30(4), pages 604-611, July.
    2. Wierenga, Berend, 2011. "Managerial decision making in marketing: The next research frontier," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 89-101.

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