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Supply Chain Configurations of Foreign Cosmetics Companies Operating in China

In: Supply Chain Analysis

Author

Listed:
  • Cindy Fang

    (UCLA Anderson School)

  • Frances Gao

    (UCLA Anderson School)

  • David Liu

    (UCLA Anderson School)

  • Christopher S. Tang

    (UCLA Anderson School)

  • Weiwei Wang

    (UCLA Anderson School)

  • Tony Wu

    (UCLA Anderson School)

Abstract

As foreign cosmetics companies develop strategies for establishing or expanding their presence in China, they need to configure their supply network, distribution channels, and outbound distribution network so as to improve coordination and maximize efficiency. In this paper, we investigate the current supply chain configurations of various foreign cosmetics companies operating in China. In addition, we highlight new research opportunities for supply chain designs. Key words: Supply Chain Configurations, Distribution Channels, Outbound Distribution, Market Entry Strategies, Alignment, China.

Suggested Citation

  • Cindy Fang & Frances Gao & David Liu & Christopher S. Tang & Weiwei Wang & Tony Wu, 2008. "Supply Chain Configurations of Foreign Cosmetics Companies Operating in China," International Series in Operations Research & Management Science, in: Christopher S. Tang & Chung-Piaw Teo & Kwok-Kee Wei (ed.), Supply Chain Analysis, pages 1-27, Springer.
    • Handle: RePEc:spr:isochp:978-0-387-75240-2_1
    DOI: 10.1007/978-0-387-75240-2_1
    as

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