IDEAS home Printed from https://ideas.repec.org/h/spr/isbchp/978-81-322-2476-1_14.html
   My bibliography  Save this book chapter

Linking Farms with Consumers Through Organized Retail Chains: Implication for Producers in India

In: Organised Retailing and Agri-Business

Author

Listed:
  • Nilabja Ghosh

    (Institute of Economic Growth)

  • Ananda Vadivelu

    (The Energy Research Institute)

Abstract

Opening up agriculture to retail trade is a controversial issue today, but the implications of such a change for farmers has received less attention. This chapter presents an integrated picture of three cases of farmers’ marketing through retail chains using primary data, both quantitative and qualitative in nature, from three states in India. The chapter seeks to understand how the linkage between producers and the buyers in the value chains is constructed. Both direct and indirect and latent implications of the channels for producers are explored.

Suggested Citation

  • Nilabja Ghosh & Ananda Vadivelu, 2016. "Linking Farms with Consumers Through Organized Retail Chains: Implication for Producers in India," India Studies in Business and Economics, in: N. Chandrasekhara Rao & R. Radhakrishna & Ram Kumar Mishra & Venkata Reddy Kata (ed.), Organised Retailing and Agri-Business, edition 1, chapter 14, pages 251-266, Springer.
    • Handle: RePEc:spr:isbchp:978-81-322-2476-1_14
    DOI: 10.1007/978-81-322-2476-1_14
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:isbchp:978-81-322-2476-1_14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.