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Setting the Scene

In: Aiming Big with Small Cars

Author

Listed:
  • Rajnish Tiwari

    (Hamburg University of Technology)

  • Cornelius Herstatt

    (Hamburg University of Technology)

Abstract

The example cited above, published by the respected weekly The Economist, illustrates but one instance from a series of disruptive and potentially game-changing innovations emerging out of India in recent years. Termed as “indovations” by the business press such innovations—e.g. GE’s handheld electrocardiogram (ECG) Mac 400; the world’s cheapest passenger car, the Tata Nano; or Vortex’s solar-powered automatic teller machines (ATMs), Gramateller—may be regarded as products characterized by their affordability, robustness in dealing with infrastructural deficits, and (at least) “good enough” quality in a volume-driven market.

Suggested Citation

  • Rajnish Tiwari & Cornelius Herstatt, 2014. "Setting the Scene," India Studies in Business and Economics, in: Aiming Big with Small Cars, edition 127, chapter 0, pages 1-18, Springer.
    • Handle: RePEc:spr:isbchp:978-3-319-02066-2_1
    DOI: 10.1007/978-3-319-02066-2_1
    as

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