Leuphana University of Lüneburg: Developing a Comprehensive Approach for Diverse Target Groups

Leuphana University of Lüneburg is a medium-sized university without the classical faculties that have a certain affinity for entrepreneurship. The principal approach “Humboldt and Schumpeter” was developed with the objective of creating links between the field of entrepreneurship—as part of the Faculty of Business and Economics—and, in particular, the three non-economic faculties: the Faculty of Education, the Faculty of Humanities and Social Sciences, as well as the Faculty of Sustainability. The approach is connected with the hope for constructively breaking down reservations academic staff and students of these faculties might have towards an economisation of contents and objectives of education. Therefore, Leuphana follows an integrative and comprehensive approach of EE. This aim is to get as many students as possible in contact with the issue of entrepreneurial thinking and behaviour. The other objective is to help develop the general competence in students to turn ideas into action. Leuphana supports EE initiatives in all faculties and offers a variety of curricular and extra-curricular activities targeting different groups—from students without any knowledge about entrepreneurship to nascent entrepreneurs. The curricular and extra-curricular offers are designed or supported and coordinated by the Entrepreneurship Hub—a centralised unit that also comprises the start-up service, the career service and the transfer service. A notable feature is the overall presence and visibility of the strategic orientation of promoting entrepreneurial thinking and behaviour consistent with societal issues. To ensure that the activities in different third-party funding projects work in synergy with this strategic orientation is strongly recommendable. To guarantee didactic quality as a continuous co-ordinated development is necessary.