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Moving Ahead Looking Back: The Strategic Role of Tradition

In: Innovative Entrepreneurship in Action

Author

Listed:
  • Antonio Messeni Petruzzelli

    (Politecnico di Bari)

  • Angelo Natalicchio

    (Politecnico di Bari)

  • Vito Albino

    (Politecnico di Bari)

Abstract

Starting from firms’ increasing difficulties in creating new value for customers and consequently to achieve a competitive advantage, this chapter proposes an alternative strategic approach based on the notion of tradition. Specifically, tradition is defined as the whole set of competences, knowledge, values, and culture that characterizes a specific firm, territory, and/or age. Analyzing examples of companies that based their competitive advantage on the leveraging of traditions, the chapter clearly shows how tradition may be effectively employed to face competition, allowing companies both to create and to appropriate value.

Suggested Citation

  • Antonio Messeni Petruzzelli & Angelo Natalicchio & Vito Albino, 2020. "Moving Ahead Looking Back: The Strategic Role of Tradition," International Studies in Entrepreneurship, in: Giuseppina Passiante (ed.), Innovative Entrepreneurship in Action, chapter 0, pages 27-35, Springer.
    • Handle: RePEc:spr:inschp:978-3-030-42538-8_3
    DOI: 10.1007/978-3-030-42538-8_3
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    Citations

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    Cited by:

    1. Claudio Loporcaro & Vito Albino & Angelo Natalicchio, 2023. "Regional Legacy Effects on Radically Innovative New Ventures’ Risks," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(2), pages 376-419, July.
    2. Pamela Palmi & Greta Enrica Lezzi, 2020. "How Authenticity and Tradition Shift into Sustainability and Innovation: Evidence from Italian Agritourism," IJERPH, MDPI, vol. 17(15), pages 1-23, July.
    3. Schmidt, Claudia & Chase, Lisa & Barbieri, Carla & Rilla, Ellie & Knights, Doolarie Singh & Thilmany, Dawn & Tomas, Stacy & Dickes, Lori & Cornelisse, Sarah & Lamie, R. David & Callahan, Rachael & Geo, 2022. "Linking Research and Practice: The Role of Extension on Agritourism Development in the United States," Applied Economics Teaching Resources (AETR), Agricultural and Applied Economics Association, vol. 4(3), August.

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