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Cognitive Maps in Entrepreneurship: Researching Sense Making and Action

In: Understanding the Entrepreneurial Mind

Author

Listed:
  • Malin Brännback

    (Åbo Akademi University)

  • Alan Carsrud

    (Ted Rogers School of Management, Ryerson University)

Abstract

In this chapter, we show that cognitive maps are a viable way of both examining the cognitive structures of entrepreneurs and understanding the differences between entrepreneurs and managers in their cognitive structures. We demonstrate that these maps differ in their use and differ based on prior experience and perceptions. We tie this research stream in organizational behavior and strategic management to a potential research approach in the study of the cognitions of entrepreneurs. We also demonstrated how maps are tied to goals and to actions and thus to entrepreneurial motivations and perceptions. We also conclude that this stream of research into the cognitive maps of entrepreneurs has yet to be fully explored. Certainly maps can yield significant new insights into how entrepreneurs view their world and translate that either into successful or into unsuccessful new ventures. Finally, we demonstrate that entrepreneurial researchers likewise have such cognitive maps that influence, sometimes without awareness, their own views of the world.

Suggested Citation

  • Malin Brännback & Alan Carsrud, 2009. "Cognitive Maps in Entrepreneurship: Researching Sense Making and Action," International Studies in Entrepreneurship, in: Alan L. Carsrud & Malin Brännback (ed.), Understanding the Entrepreneurial Mind, chapter 0, pages 75-96, Springer.
    • Handle: RePEc:spr:inschp:978-1-4419-0443-0_5
    DOI: 10.1007/978-1-4419-0443-0_5
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    Cited by:

    1. Ammar Samout & Sami Boudabous, 2016. "MEDIATEURS effects innovative behavior of the owner-manager on the relationship between human capital and the success of small and medium-sized enterprises in Tunisia," Post-Print halshs-01359759, HAL.
    2. Florentina GASPAR, 2023. "Approach Of The School Principal In The Context Of Current Education Theory," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(1), pages 784-792, November.
    3. Keane, Seán F. & Cormican, Kathryn T. & Sheahan, Jerome N., 2018. "Comparing how entrepreneurs and managers represent the elements of the business model canvas," Journal of Business Venturing Insights, Elsevier, vol. 9(C), pages 65-74.
    4. SAMOUT Ammar & Sami BOUDABOUS, 2016. "MEDIATEURS effects innovative behavior of the owner-manager on the relationship between human capital and the success of small and medium-sized enterprises in Tunisia," International Journal of Academic Research in Management and Business, International Journal of Academic Research in Management and Business, vol. 1(2), pages 20-43, September.

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