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Technology Assessment: Evaluating Personal Transportation Technologies

In: Hierarchical Decision Modeling

Author

Listed:
  • Kevin Blommestein

    (Portland State University)

  • Tugrul U. Daim

    (Portland State University)

  • Ritu Bidasaria

    (Portland State University)

  • Jared Nambwenya

    (Portland State University)

  • Matt Nickeson

    (Portland State University)

Abstract

A hierarchical decision model was applied to the problem of consumer choice among single-person transportation technologies. Criteria and sub-criteria were pulled from literature and similar studies to objectively compare the vehicles. Pairwise comparison was used to rank the weights of each criteria and sub-criteria across four different cultural states: the USA, South Africa, India, and Kenya. For the USA the highest ranked criteria were economic and practicality, for South Africa safety and economic, for India safety, and for Kenya practicality. The lowest weight for all countries was for public use regulations. All countries preferred the simple human-powered bicycle to any more advanced technology. This data could be used to inform product development or marketing decisions within each country.

Suggested Citation

  • Kevin Blommestein & Tugrul U. Daim & Ritu Bidasaria & Jared Nambwenya & Matt Nickeson, 2016. "Technology Assessment: Evaluating Personal Transportation Technologies," Innovation, Technology, and Knowledge Management, in: Tugrul U. Daim (ed.), Hierarchical Decision Modeling, edition 1, chapter 0, pages 61-93, Springer.
    • Handle: RePEc:spr:innchp:978-3-319-18558-3_4
    DOI: 10.1007/978-3-319-18558-3_4
    as

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