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Quality Culture Selection for New Product Development (NPD) Organizations Using Hierarchical Decision Modeling (HDM)

In: Technology Development

Author

Listed:
  • James Eastham

    (TriQuint Semiconductor)

  • David Tucker

    (New Kinpo Group)

  • Joe Smith

    (Blount International)

  • Sumir Varma

    (TriQuint Semiconductor)

  • Tugrul U. Daim

    (Portland State University)

Abstract

Many companies implement quality systems and subsequently the corresponding cultures in an effort to improve product or system quality and increase profits. Selecting which quality culture to employ is often difficult as the differences between the cultures are not always clear. Companies often commit to a quality culture without fully understanding the benefits and drawbacks a certain system might have to different parts of the business, including New Product Development (NPD). In this paper we present a Hierarchical Decision Model (HDM) aimed at assisting senior managers in the selection of the right quality culture that specifically improves NPD factors. We apply the HDM to three different companies, each from different business sectors and with distinct goals. Three quality cultures are compared: Lean, Six Sigma, and Theory of Constraints (ToC). Recommendations are formulated based on the model output. We discuss the results and which quality culture might be best for each company to endorse.

Suggested Citation

  • James Eastham & David Tucker & Joe Smith & Sumir Varma & Tugrul U. Daim, 2014. "Quality Culture Selection for New Product Development (NPD) Organizations Using Hierarchical Decision Modeling (HDM)," Innovation, Technology, and Knowledge Management, in: Tugrul U. Daim & Ramin Neshati & Russell Watt & James Eastham (ed.), Technology Development, edition 127, chapter 0, pages 3-22, Springer.
    • Handle: RePEc:spr:innchp:978-3-319-05651-7_1
    DOI: 10.1007/978-3-319-05651-7_1
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