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Communication

In: Planning and Roadmapping Technological Innovations

Author

Listed:
  • Fahad Aldhaban

    (Portland State University)

  • James Eastham

    (Triquint Corporation)

  • Judith Estep

    (Bonneville Power Administration)

  • Dong-Joon Lim

    (Portland State University)

  • David Tucker

    (Consolidated Metco)

  • Tugrul U. Daim

    (Portland State University)

Abstract

This chapter compares R&D strategies from four companies and different sectors, specifically communication. The companies use communication to manage their R&D activities. Interviews were conducted with R&D managers, focusing on the communication element of R&D management while using a consistent framework obtained from literature. The case study will show that effective R&D management and strategy play a critical role in giving a company a competitive advantage.

Suggested Citation

  • Fahad Aldhaban & James Eastham & Judith Estep & Dong-Joon Lim & David Tucker & Tugrul U. Daim, 2014. "Communication," Innovation, Technology, and Knowledge Management, in: Tugrul U. Daim & Melinda Pizarro & Rajasree Talla (ed.), Planning and Roadmapping Technological Innovations, edition 127, chapter 0, pages 1-27, Springer.
    • Handle: RePEc:spr:innchp:978-3-319-02973-3_1
    DOI: 10.1007/978-3-319-02973-3_1
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