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Integrating Ideation and Hackathons for Business Model Innovation: 360-Degree Approach

In: Innovation Mechanisms in Start-ups

Author

Listed:
  • Varun Gupta

    (University of Alcala
    GISMA University of Applied Sciences
    GISMA University of Applied Sciences)

Abstract

Startups could foster value proposition innovation by taping the potential of crowdsourcing in hackathons using a 360-degree evaluation approach. Using this approach, the participants can get access to rich feedback of the jury, peers, users, potential clients, and funders. The active participation generates a diverse set of creative ideas (or requirements) about potential software solutions, leading to the product innovation. The results of the pilot study conducted with 62 students of Poland, Spain, and Portugal of bachelor’s degree level indicate that the technique could help startups to boost the commercialization potential of their solutions but there is a need to establish coordination, synchronization, and control during participation.

Suggested Citation

  • Varun Gupta, 2023. "Integrating Ideation and Hackathons for Business Model Innovation: 360-Degree Approach," Innovation, Technology, and Knowledge Management, in: Innovation Mechanisms in Start-ups, pages 105-115, Springer.
    • Handle: RePEc:spr:innchp:978-3-031-19741-3_7
    DOI: 10.1007/978-3-031-19741-3_7
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