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Scenario Setting

In: Knowledge-Driven Entrepreneurship

Author

Listed:
  • Thomas Andersson

    (Jönköping Int. Business School, Jönköping University)

  • Martin G. Curley

    (Intel Corporation and National University of Ireland)

  • Piero Formica

    (Jönköping University International Entrepreneurship Academy)

Abstract

We live in the fast-moving times and discontinuous changes of the new age of knowledge, information and access (see Appendix 1), when nimbleness, speed, transparency and local sensitivity have become absolutely essential to success. The transition from the machine-age to the knowledge-age has raised an awareness of the need to replace the old guard of atom-based firms with a new breed of counter-cultural, digital-rooted companies. They employ brains instead of hands, invest in new concepts and contents rather than in new machines, accept fast change as a constant, and behave as coopetitors who collaborate and compete with other companies at the same time to generate new market spaces, instead of fighting for existing markets.

Suggested Citation

  • Thomas Andersson & Martin G. Curley & Piero Formica, 2010. "Scenario Setting," Innovation, Technology, and Knowledge Management, in: Knowledge-Driven Entrepreneurship, chapter 0, pages 3-18, Springer.
    • Handle: RePEc:spr:innchp:978-1-4419-1188-9_1
    DOI: 10.1007/978-1-4419-1188-9_1
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