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Experience-Driven Cultural Entrepreneurship: Business Models and Regional Development in the “World of Frederick II Hohenstaufen”

In: Entrepreneurship in Culture and Creative Industries

Author

Listed:
  • Dorothea Papathanasiou-Zuhrt

    (University of the Aegean)

  • Aldo Russo

    (University of the Aegean)

  • Konstadinos Kutsikos

    (University of the Aegean)

Abstract

Due to the financial crisis across Europe, many heritage places (industrial buildings, religious settings, etc.) are facing functional redundancy. Innovative financing, business and governance models are needed to enable the reuse of such cultural assets and the creation of new cultural experiences; this is still a relatively unexplored area. In this chapter, we explore a business model innovation within experience-driven business ecosystems that focus on the adaptive reuse of cultural heritage. Our findings are based on a detailed case study of the World of Frederick II at the Castel Lagopesole in Italy, a cultural investment that has redefined quintessential aspects in the production and distribution of culture in the support of place development. The direct involvement of key stakeholders and residents has led to enhanced civic pride and entrepreneurial orientation and demonstrates how innovative business modeling and new skills applied to cultural communication can generate mindful visitors and contribute to the sustainable reuse of CH assets.

Suggested Citation

  • Dorothea Papathanasiou-Zuhrt & Aldo Russo & Konstadinos Kutsikos, 2018. "Experience-Driven Cultural Entrepreneurship: Business Models and Regional Development in the “World of Frederick II Hohenstaufen”," FGF Studies in Small Business and Entrepreneurship, in: Elisa Innerhofer & Harald Pechlaner & Elena Borin (ed.), Entrepreneurship in Culture and Creative Industries, pages 327-340, Springer.
    • Handle: RePEc:spr:fgfchp:978-3-319-65506-2_19
    DOI: 10.1007/978-3-319-65506-2_19
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