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Case Study: Don’t Say Street Art, Just Say Fanzara

In: Entrepreneurship in Culture and Creative Industries

Author

Listed:
  • Rosa Currás

    (Universidad Católica de Valencia “San Vicente Mártir”)

  • Maria Escriva

    (Universidad Católica de Valencia “San Vicente Mártir”)

Abstract

The aim of this work is to present the case study of Fanzara, a small village in the inner province of Castellón (Valencian Community, Spain). This rural locality (323 inhabitants) is home to an aging population and receives many tourists in the summer. In 2014, the inhabitants of Fanzara decided to start a social entrepreneurship project in which urban street art-related artists, painters and entrepreneurs were invited to decorate the walls of the village houses, which would be given up freely by their inhabitants. The objective was to provide real added value to the village so that its inhabitants could enjoy these cultural initiatives. The initial idea of creating beauty developed into the creation of an “unfinished urban art museum,” where top national and international graffiti artists have participated. Our work seeks to analyze how the entrepreneurial drive of the people involved in this cultural initiative has placed Fanzara on the world’s street art map, revitalizing the village and at the same time creating a sense of community.

Suggested Citation

  • Rosa Currás & Maria Escriva, 2018. "Case Study: Don’t Say Street Art, Just Say Fanzara," FGF Studies in Small Business and Entrepreneurship, in: Elisa Innerhofer & Harald Pechlaner & Elena Borin (ed.), Entrepreneurship in Culture and Creative Industries, pages 265-279, Springer.
    • Handle: RePEc:spr:fgfchp:978-3-319-65506-2_15
    DOI: 10.1007/978-3-319-65506-2_15
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