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A Systematic Approach to Business Modeling Based on the Value Delivery Modeling Language

In: Complexity in Entrepreneurship, Innovation and Technology Research

Author

Listed:
  • Joachim Metzger

    (BMW Group
    Institute for Entrepreneurship, Technology Management and Innovation, Karlsruhe Institute of Technology)

  • Nicolai Kraemer

    (BMW Group)

  • Orestis Terzidis

    (Institute for Entrepreneurship, Technology Management and Innovation, Karlsruhe Institute of Technology)

Abstract

Complex value creation networks have evolved as a substantial challenge for entrepreneurship in many industries. Value Delivery Architecture Modeling is a new approach to respond to this challenge by enabling people to understand the value creation network and by supporting the successful positioning of a company within this network. Consequently, Value Delivery Architecture Modeling allows for analyzing, evaluating and designing business models and their embeddedness in the value creation network. Value Delivery Architecture Modeling is based on the combination of the new business modeling language Value Delivery Modeling Language and semi-formal ontologies. The initial application of this new approach in the area of fast charging infrastructure in Germany shows promising results. The developed artifacts create an explicit frame of reference for the value creation network which can be useful in various situations. Value Delivery Architecture Modeling hereby addresses the understanding about the value network and enables the creation of novel value propositions.

Suggested Citation

  • Joachim Metzger & Nicolai Kraemer & Orestis Terzidis, 2016. "A Systematic Approach to Business Modeling Based on the Value Delivery Modeling Language," FGF Studies in Small Business and Entrepreneurship, in: Elisabeth S.C. Berger & Andreas Kuckertz (ed.), Complexity in Entrepreneurship, Innovation and Technology Research, edition 1, pages 245-266, Springer.
    • Handle: RePEc:spr:fgfchp:978-3-319-27108-8_12
    DOI: 10.1007/978-3-319-27108-8_12
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