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Toward Systemic Strategy Development: A Contextual Innovation Framework

In: New Perspectives in Technology Transfer

Author

Listed:
  • Florian Grote

    (CODE University of Applied Sciences)

  • Eva-Maria Lindig

    (CODE University of Applied Sciences)

Abstract

Society is facing diverse challenges in the areas of digitalization and automation or addressing the causes and impacts of climate change. In this situation, technological innovation has more potential for positive impact than ever. At the same time, the risks and consequences of failing to address these topics are also higher than ever before. Complicating things further, none of the challenges society is facing will likely be solved by single innovations. Rather, they require systemic approaches, aligning actors in various fields and sectors. Such alignment is missing in most fields. This chapter proposes an approach to create alignment via a contextual innovation model that takes the perspectives of the various actors into account and contrasts them with goals derived from an overarching objective. From the tension between these perspectives, ideas for innovation are formulated. Thus, the Contextual Innovation Framework becomes a template for integrated strategy development that addresses the requirements of holistic product development in the context of challenges that go beyond the scope of any single organization or actor in society.

Suggested Citation

  • Florian Grote & Eva-Maria Lindig, 2021. "Toward Systemic Strategy Development: A Contextual Innovation Framework," FGF Studies in Small Business and Entrepreneurship, in: Dana Mietzner & Christian Schultz (ed.), New Perspectives in Technology Transfer, edition 1, pages 245-267, Springer.
    • Handle: RePEc:spr:fgfchp:978-3-030-61477-5_14
    DOI: 10.1007/978-3-030-61477-5_14
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