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Start-Ups as Relevant Supporters and Initiators of Sustainability Attributes in Global Value Chains of the Future

In: New Perspectives in Technology Transfer

Author

Listed:
  • Stephanie Rabbe

    (HAWK Hochschule Für Angewandte Wissenschaft und Kunst)

  • Christoph Viebahn

    (Hochschule Hannover (University of Applied Sciences))

  • Marvin Auf der Landwehr

    (Hochschule Hannover (University of Applied Sciences))

Abstract

This chapter examines the impact and role of start-ups on sustainable value creation across global supply chains. Within their highly innovative, disruptive, and often cooperative activities, start-ups can exert a significant influence on the business processes and practices of their supply chain members. Consequently, asymmetric partnerships between start-ups and SMEs are common in industrial practice and can support the overall value creation process in various business contexts. The main objective of this paper is to operationalize the individual role of start-ups in creating sustainability attributes along its given supply chain. Therefore, a theoretical background on the strategic concept of cooperative awareness as well as its practical implications is given. Moreover, to examine how start-ups act as supporters and initiators of sustainability in global value chains, an integrated single case study is conducted. By substantively reviewing and analyzing the case study object in terms of its value chain set-up, operations and interdependencies, it is shown that, depending on supply chain architecture and nature of cooperation partners, start-ups can have a major influence on sustainable supply chains.

Suggested Citation

  • Stephanie Rabbe & Christoph Viebahn & Marvin Auf der Landwehr, 2021. "Start-Ups as Relevant Supporters and Initiators of Sustainability Attributes in Global Value Chains of the Future," FGF Studies in Small Business and Entrepreneurship, in: Dana Mietzner & Christian Schultz (ed.), New Perspectives in Technology Transfer, edition 1, pages 165-180, Springer.
    • Handle: RePEc:spr:fgfchp:978-3-030-61477-5_10
    DOI: 10.1007/978-3-030-61477-5_10
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