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Relational Capital of Enterprises: Identification of the Phenomenon

In: Eurasian Business Perspectives

Author

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  • Anna Walecka

    (Lodz University of Technology)

Abstract

Today’s world is based on relationships. Every organization—being an open system—transfers tangible and intangible assets to its business environment. In order to stay in the market, it has to establish various business networks—with customers, suppliers or competitors since they are not interested in a one-off, accidental transaction, but in long-term cooperation based on trust. Maintaining good relationships with customers and contractors is a prerequisite for management rationality. Identifying the needs of contractors and customers is necessary for them to be addressed properly, and for the sound relationships to be established and maintained. Maintaining good mutual relationships between employees and customers allows, in turn, to better identify the needs and tastes of the latter to maximize their fulfilment. Good relationships foster understanding and cooperation between entities, they are a source of creativity, innovativeness and entrepreneurship, as well as of a broadly defined activity. This entails increased loyalty towards the company on the part of its contractors, as well as enhanced customer satisfaction. Due to that, the company has an opportunity to build a competitive advantage. This is a survey study. It discusses the literature on the relational capital of an enterprise.

Suggested Citation

  • Anna Walecka, 2018. "Relational Capital of Enterprises: Identification of the Phenomenon," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ugur Can (ed.), Eurasian Business Perspectives, pages 157-168, Springer.
    • Handle: RePEc:spr:eurchp:978-3-319-67913-6_11
    DOI: 10.1007/978-3-319-67913-6_11
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    Cited by:

    1. Walecka Anna, 2018. "Analysis of the relationship between the enterprise and the environment in the context of managing the Relational Capital," Management, Sciendo, vol. 22(2), pages 25-41, December.
    2. Anna Walecka, 2021. "The Management of a Company’s Relational Capital as Part of Business Process," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 704-721.

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