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Unexpected Industries with Consumer Power

In: Empirical Studies on Economics of Innovation, Public Economics and Management

Author

Listed:
  • Renata Beata Dylkiewicz

    (Koszalin University of Technology)

  • Paulina Katarzyna Dylkiewicz

    (Koszalin University of Technology)

Abstract

The contemporary business structures are shaped by various economic indicators and highly influenced by dominating industries. It can be clearly indicated that there is an evident difference between industries being more required by the customers, having more power over them, and thereby involving more capital investments and more capital gains. While certain industries satisfy the basic needs of customers and are naturally on the growth due to particular business and economic circumstances, there are other industries that can be viewed as less powerful and less needed. These are the line businesses that are often seen as those that do not serve the most sufficient needs of customer groups. Despite the fact that the products produced in those fields are not the key needed products, there is a lot of consumer power and thereby spending involved. This article aims to analyze what are the industries that are growing and gaining more of the spending from the increasing disposable incomes of consumers in Asia, as compared to European consumers.

Suggested Citation

  • Renata Beata Dylkiewicz & Paulina Katarzyna Dylkiewicz, 2017. "Unexpected Industries with Consumer Power," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ugur Can (ed.), Empirical Studies on Economics of Innovation, Public Economics and Management, pages 181-192, Springer.
    • Handle: RePEc:spr:eurchp:978-3-319-50164-2_10
    DOI: 10.1007/978-3-319-50164-2_10
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