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New Challenges in External Environment and Business Strategy: The Case of Siberian Companies

In: Financial Environment and Business Development

Author

Listed:
  • Svetlana Kuznetsova

    (Novosibirsk State University)

  • Vera Markova

    (Novosibirsk State University)

Abstract

The paper deals with new trends in the development of strategic management theory in knowledge economy including transition from sector analysis to the analysis of business ecosystems; building strategic business networks; increasing the role of innovative entrepreneurship, given temporary competitive advantages and dynamic external environment; and a greater focus on a value factor as a key element of corporate strategy. Based on compilation of these trends, we propose an approach to strategy formulation with special emphasis on a balance between creating value for customers and maximizing value for the company. Real cases of the Russian companies were used to show that it is very important for any company to use a balanced approach aimed at creating stakeholder value.

Suggested Citation

  • Svetlana Kuznetsova & Vera Markova, 2017. "New Challenges in External Environment and Business Strategy: The Case of Siberian Companies," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ugur Can (ed.), Financial Environment and Business Development, pages 449-461, Springer.
    • Handle: RePEc:spr:eurchp:978-3-319-39919-5_33
    DOI: 10.1007/978-3-319-39919-5_33
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    Cited by:

    1. Charis Vlados & Dimos Chatzinikolaou, 2020. "Methodological Redirections for an Evolutionary Approach of the External Business Environment," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 9(2), pages 1-25, March.
    2. Marta Valverde-Moreno & Mercedes Torres-Jiménez & Ana M. Lucia-Casademunt & Ana María Pacheco-Martínez, 2021. "Do National Values of Culture and Sustainability Influence Direct Employee PDM Levels and Scope? The Search for a European Answer," Sustainability, MDPI, vol. 13(14), pages 1-25, July.

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