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Soft Power Concept and Soft Power Indexes

In: Business Challenges in the Changing Economic Landscape - Vol. 1

Author

Listed:
  • Kiymet Yavuzaslan

    (Istanbul University)

  • Murat Cetin

    (Istanbul University)

Abstract

Many state remains owned power supplies in the line of domestic and international level. Even though, both policies which are followed in this case primarily are based on the military and economic power, “Soft Power” item which was used for the first time by Joseph Nye (Bound to lead: The changing nature of American power. Basic Books, 1990), has become more important so as to keep pace with today’s requirements and the world order. The soft power resources have a legitimizing effect on countries’ policies that the others accept by their own free will. Many countries which realized the importance of the soft power, worked about to develop soft power resources. Besides the academic study, in order to measure and to compare the results obtained so far in many other countries, has been created various soft power indexes on basis of the elements of the soft power.

Suggested Citation

  • Kiymet Yavuzaslan & Murat Cetin, 2016. "Soft Power Concept and Soft Power Indexes," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ugur Can (ed.), Business Challenges in the Changing Economic Landscape - Vol. 1, edition 1, pages 395-409, Springer.
    • Handle: RePEc:spr:eurchp:978-3-319-22596-8_28
    DOI: 10.1007/978-3-319-22596-8_28
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