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Institutional Approach to Territory Marketing

In: Business Challenges in the Changing Economic Landscape - Vol. 2

Author

Listed:
  • Yulia Dubova

    (Volgograd State Technical University)

Abstract

The article is devoted to development of institutional approach to territory marketing. The authors consider territory marketing as a reflection of institutional changes in contemporary economy; detect institutional tool-set for raising marketing attractiveness of territory; work out an institutional model of economic system; compile a model of a good in regional marketing and mark out distributing policy of a region as institutional instrument of territory marketing.

Suggested Citation

  • Yulia Dubova, 2016. "Institutional Approach to Territory Marketing," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ugur Can (ed.), Business Challenges in the Changing Economic Landscape - Vol. 2, edition 1, pages 331-339, Springer.
    • Handle: RePEc:spr:eurchp:978-3-319-22593-7_24
    DOI: 10.1007/978-3-319-22593-7_24
    as

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