IDEAS home Printed from https://ideas.repec.org/h/spr/eurchp/978-3-319-22593-7_15.html
   My bibliography  Save this book chapter

E-Shop Offer as a Tool Creating Value for Customer

In: Business Challenges in the Changing Economic Landscape - Vol. 2

Author

Listed:
  • Marcin Lewicki

    (Poznan University of Economics)

Abstract

E-commerce, due to changes in new technologies and e-customer behavior is one of the most rapidly changing fields of science, therefore at the same time it is one of the most interesting ones. Value for customer is concept long present in the literature; nevertheless, a research gap has been identified when it comes to creating value for customer in e-commerce. There are a lot of different tools that can be used by companies in order to provide value for customer and one of the most direct and important one is company offer. The main purpose of this article is to present e-shop offer as tool creating value for customer. Moreover, elements of e-shop offer are presented and evaluated based on own research of the author. Finally I discuss trends in e-shop offer in general.

Suggested Citation

  • Marcin Lewicki, 2016. "E-Shop Offer as a Tool Creating Value for Customer," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ugur Can (ed.), Business Challenges in the Changing Economic Landscape - Vol. 2, edition 1, pages 221-230, Springer.
    • Handle: RePEc:spr:eurchp:978-3-319-22593-7_15
    DOI: 10.1007/978-3-319-22593-7_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mirela KOCI, 2017. "Stress Analysis of Composite Materials Used for Yacht Production Through Solid Work Simulation," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 3, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:eurchp:978-3-319-22593-7_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.