IDEAS home Printed from https://ideas.repec.org/h/spr/eurchp/978-3-030-65085-8_19.html
   My bibliography  Save this book chapter

Consumers’ Influence in Online Social Networks Regarding Recycling Habits

In: Eurasian Business Perspectives

Author

Listed:
  • Camelia Delcea

    (Bucharest University of Economic Studies)

  • Liviu-Adrian Cotfas

    (Bucharest University of Economic Studies)

  • Rafal Mierzwiak

    (Poznan University of Technology)

  • Mihai Orzan

    (Bucharest University of Economic Studies)

Abstract

The rapid growth and use of the online social networks have generated an increasing interest in different research areas, while a series of studies have shown the importance of the consumers’ influence in these networks on other users’ decisions and attitudes. In this context, the current research focuses on the recycling habits’ influences that might be exerted on the online social networks. As a starting point, based on the current researches, a questionnaire has been created and validated. During the validation process, the questionnaire has passed the unidimensionality, feasibility, convergent, and similarity validity. Three hundred seventeen respondents have taken part in this study. The questions have tried to extract the respondents’ attitude toward recycling and the online media exposure in relation to the recycling habits. Most of the questions have been evaluated using a 5-point Likert scale. Among the results, the potential frequency for the recycling process based on the users’ activity in online social networks has been determined. Knowing this frequency and the type of online social networks interactions related to the recycling habits, the interested organizations can conduct a series of campaigns in online environments in order to reduce the duration needed for a full adoption rate of the recycling attitude.

Suggested Citation

  • Camelia Delcea & Liviu-Adrian Cotfas & Rafal Mierzwiak & Mihai Orzan, 2021. "Consumers’ Influence in Online Social Networks Regarding Recycling Habits," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Sofia Vale (ed.), Eurasian Business Perspectives, pages 295-305, Springer.
    • Handle: RePEc:spr:eurchp:978-3-030-65085-8_19
    DOI: 10.1007/978-3-030-65085-8_19
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:eurchp:978-3-030-65085-8_19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.