Business Social Network (BSN): Does the Business Escape from Reality Impossible?

The chapter aims to define and analyze the preconditions for attending to the global business social networks (BSNs) and to discover attitudes of business managers for participation in open-source business social networks (BSNs). The data for analysis are found by deep interview techniques within Bulgarian business managers. The analysis is based on descriptive analysis of the levels of the business social networking’s acceptance and statistical analysis of its dependence by some business demographic characteristics, e.g., size of business, type of city, and levels of management structure. The chapter adopts the BSN model which is the key for business success in the next Web 5.0 Society not just for the developed countries but also for the developing ones. In this context, the results of the empirical analysis help to understand the business attitude of managers to attend social business networking, particularly in Bulgaria. Three main pillars of social networking inclusion, trust, community, and information, are discussed. Furthermore, the smaller business is less ready to share business information because of less trust of the other businesses as well as marginalizing their role in the community. Not surprisingly, the findings explain the low participation in business networks of Bulgarian businesses and gives the main point of further development of the business models for developing countries—particularly in Bulgaria.