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Determinants of SME Innovativeness in Poland on the Example of the Market of Aesthetic Medicine Tourism

In: Eurasian Economic Perspectives

Author

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  • Eugenia Panfiluk

    (Bialystok University of Technology)

Abstract

Innovativeness is a trait attributed to business entities. It reflects the ability of enterprises to undertake innovative activities. Innovativeness is a complex process. It depends on both external and internal factors. Owing to the small staffing and financial potential of the situation, there are SMEs. They have lower human and financial resources. Their innovation cannot be measured by the ratio of R&D expenditure. Therefore, it is important to consider what factors influence the innovation of this group of companies. The aim of the chapter is to examine the innovativeness determinant of SMEs and to determine the determinants influencing their innovativeness process. The study was conducted on the example of companies operating on the health tourism market, the subsector of aesthetic medicine tourism. The research was conducted on a representative group of Polish companies using a Delphi method and diagnostic survey method. As a result of the research, more than 80% of the companies are implementing innovation, dominating product innovations that are new to the region or to the organization. The innovativeness actions taken depend on the company. Factors related to systematic market analysis and market information gathering as well as human capital of the company (high medical staff and tendency to improve qualifications) were considered as the most important factors.

Suggested Citation

  • Eugenia Panfiluk, 2020. "Determinants of SME Innovativeness in Poland on the Example of the Market of Aesthetic Medicine Tourism," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Gökhan Karabulut & Giray Gözgor (ed.), Eurasian Economic Perspectives, pages 387-406, Springer.
    • Handle: RePEc:spr:eurchp:978-3-030-40375-1_26
    DOI: 10.1007/978-3-030-40375-1_26
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