Employer Brand and Hospitality Services: Theoretical Overview

The hospitality industry is often characterized as a low-wage, low-skill, antisocial working time, and it contributes to the poor reputation of the employer. This leads to the global difficulties of recruitment in this industry and aim of this chapter is to expose how the use of the employer brand can help hospitality services providers to change this and to ensure a positive guest experience. Also focus on employees in the field of hospitality when making solutions that are useful to the organization is gaining increasing importance in the context that contact persons involved both during, after the provision of this service, and at the time of placing it, can affect the customer’s decision to buy or not to buy a service, to become loyal, and exactly employer brand allows organization to attract and retain the right employees. Thus, this theoretical overview of the impact of the employer’s brand on the provision of these services is relevant and important for hospitality service organizations as an opportunity to discover new ways to manage and address the specific challenges of this industry. The chapter reveals the concept of the employer brand, hospitality and hospitality services and the interconnections.