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Sustainability Integration Impact on Fast Fashion Supply Chains

In: Eurasian Economic Perspectives

Author

Listed:
  • Vytautas Snieska

    (Kaunas University of Technology)

  • Ignas Valodka

    (Kaunas University of Technology)

Abstract

The main objective of this paper is to define whether sustainable performance (environmental and social) integration in business activity and consequently supply chains of fast fashion industry has a positive impact on financial performance. Sustainability must comprise and balance all three elements: environmental, social and economic. Sustainability is strongest when it is broad, not substitutable and relative. The main sustainability integration drivers are of three categories: internal drivers, market drivers and law related drivers. The main ways for the integration of sustainability into fast fashion supply chains are: integrating sustainability into the values and strategy of the company, investing in long-term relationships with the main partners, collaboration, certification and standards. Consensus definition of sustainable fast fashion supply chain does not exist, but it may be defined as a supply chain incorporated by environmental, social and economic dimensions. The correlation analysis of fast fashion companies data which form the largest part of fast fashion industry, demonstrated that there exist positive link between sustainability and profitability of companies.

Suggested Citation

  • Vytautas Snieska & Ignas Valodka, 2019. "Sustainability Integration Impact on Fast Fashion Supply Chains," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ugur Can (ed.), Eurasian Economic Perspectives, pages 27-42, Springer.
  • Handle: RePEc:spr:eurchp:978-3-030-11833-4_2
    DOI: 10.1007/978-3-030-11833-4_2
    as

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