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Design Strategy for the Bottom of the Pyramid

In: Social Innovation

Author

Listed:
  • Deepa Prahalad

    (International Academy of Management)

Abstract

The (Bottom of the Pyramid) BOP was a term referring to the roughly four billion people around the world who live on less than $2/day in PPP terms and remain largely invisible to MNCs as consumers. There are several premises to the BOP theory. The first is that for-profit models are a necessary tool in alleviating poverty and more sustainable than aid. Second, the innovations needed to serve the poor profitably have the potential to make firms more competitive while accelerating economic development. Third, engaging the BOP as consumers demands that companies understand the real needs and aspirations of the poor, build trust and collaborate with them (and often NGOs) as partners. Fourth, many successful innovations for the BOP will have global relevance (Prahalad, BOP).

Suggested Citation

  • Deepa Prahalad, 2013. "Design Strategy for the Bottom of the Pyramid," CSR, Sustainability, Ethics & Governance, in: Thomas Osburg & René Schmidpeter (ed.), Social Innovation, edition 127, pages 131-144, Springer.
    • Handle: RePEc:spr:csrchp:978-3-642-36540-9_12
    DOI: 10.1007/978-3-642-36540-9_12
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    Cited by:

    1. Lodsgård, Lise & Aagaard, Annabeth, 2017. "Creating value through CSR across company functions and NGO collaborations," Scandinavian Journal of Management, Elsevier, vol. 33(3), pages 162-174.
    2. Tsai Chi Kuo & Wei-Jung Shiang & Jessica Hanafi & Sz Ying Chen, 2018. "Co-Development of Supply Chain in the BOP Markets," Sustainability, MDPI, vol. 10(4), pages 1-14, March.

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