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CSR and Innovation: A Holistic Approach From a Business Perspective

In: Innovation Management and Corporate Social Responsibility

Author

Listed:
  • Hans-Jürgen August

    (TTTech Computertechnik AG)

Abstract

Innovation as well as Corporate Social Responsibility (CSR) have gained more and more importance over the past decades—both clearly affecting, if not determining competitive strength and sustainable positioning in the world of business and beyond. Serving “people, planet, and profit” has become a general requirement to companies and other organizations. Thus, the comprehensive consideration and analysis of interdependencies and possible side-effects is a key to sustainable success. This article reflects and discusses the status of CSR approaches from a business perspective, introducing easily applicable methodologies for business model innovation considering CSR aspects and for balancing related benefits and costs to find holistically optimized solutions. The business perspective is complemented by a discussion of CSR-related management system standards such as ISO 26000, ISO 9001, ISO 14001, OHSAS 18001/ISO 45001, ISO 27001, and by an overview of a real-life implementation in a high-tech company.

Suggested Citation

  • Hans-Jürgen August, 2018. "CSR and Innovation: A Holistic Approach From a Business Perspective," CSR, Sustainability, Ethics & Governance, in: Reinhard Altenburger (ed.), Innovation Management and Corporate Social Responsibility, pages 29-73, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-93629-1_3
    DOI: 10.1007/978-3-319-93629-1_3
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