IDEAS home Printed from https://ideas.repec.org/h/spr/csrchp/978-3-319-93629-1_15.html
   My bibliography  Save this book chapter

Impact of Corporate Social Responsibility on Innovation Activities: The Case of Xerox

In: Innovation Management and Corporate Social Responsibility

Author

Listed:
  • Jutta Willamowski

    (Xerox Research Centre Europe)

  • Yves Hoppenot

    (Xerox Research Centre Europe)

  • Stefania Castellani

    (Xerox Research Centre Europe)

  • M. Antonietta Grasso

    (Xerox Research Centre Europe)

Abstract

In this chapter we show how Corporate Social Responsibility (CSR) has influenced the research of a large manufacturing company, namely Xerox, during its transition to increase its services portfolio. We explain how a deep and long lasting CSR culture has influenced and effectively nurtured two (successful) research projects in the area of sustainability and the instruments that made this possible. We present each of these projects in detail and show how they facilitate more sustainable behaviour. The first case is to reduce paper waste in the workplace and the second to lower single car occupancy in commuting. Finally, we discuss how these projects enabled us to develop a more general approach to behaviour change in the workplace.

Suggested Citation

  • Jutta Willamowski & Yves Hoppenot & Stefania Castellani & M. Antonietta Grasso, 2018. "Impact of Corporate Social Responsibility on Innovation Activities: The Case of Xerox," CSR, Sustainability, Ethics & Governance, in: Reinhard Altenburger (ed.), Innovation Management and Corporate Social Responsibility, pages 263-280, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-93629-1_15
    DOI: 10.1007/978-3-319-93629-1_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:csrchp:978-3-319-93629-1_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.