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Sustainable Assortment Policy: Possibilities of Differentiation and Profiling for the Food Sector

In: Building New Bridges Between Business and Society

Author

Listed:
  • Christoph Willers

    (CBS Cologne Business School)

  • Victoria Aydin

    (CBS Cologne Business School)

Abstract

The food retail industry in Germany as the most important sales channel for food achieved an overall turnover of approx. 175 billion euros (only food) in 2012 (TradeDimensions 2013). The sector is marked by few great actors. The four key players (Edeka, REWE, Schwarz Gruppe, Aldi) unite a sales portion of about 85% (Federal Cartel Authority 2014, p. 10) and, moreover, realise the determining sales increases in the market. This structure leads to an intensive competition amongst the traders, as well as to a relatively low prize level for food and therefore to a pressure on the margins of the food industry. Due to the tension, trading companies are looking for possibilities of differentiation which will have a positive effect on the results.

Suggested Citation

  • Christoph Willers & Victoria Aydin, 2018. "Sustainable Assortment Policy: Possibilities of Differentiation and Profiling for the Food Sector," CSR, Sustainability, Ethics & Governance, in: Hualiang Lu & RenĂ© Schmidpeter & Nicholas Capaldi & Liangrong Zu (ed.), Building New Bridges Between Business and Society, pages 71-81, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-63561-3_5
    DOI: 10.1007/978-3-319-63561-3_5
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