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Market Leadership

In: Nonprofit Social Enterprises

Author

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  • Zamumtima Chijere

    (RiseMalawi Ministries)

Abstract

Market leadership is basically the position an organization has in the industry by having either a monopoly of market share or profitability margin. Being preeminent in the market and thus being a dominant player in the industry have been a central strategy for many organizations. These organizations see market leadership as being the first movers in the industry in terms of technology or products/services introduced. Leadership in the market must be viewed both from the lens of the nonprofit and that of the for-profit entity in the SENO. This section analyzes market leadership as a tool for flourishing SENOs.

Suggested Citation

  • Zamumtima Chijere, 2024. "Market Leadership," CSR, Sustainability, Ethics & Governance, in: Nonprofit Social Enterprises, chapter 0, pages 115-121, Springer.
    • Handle: RePEc:spr:csrchp:978-3-031-60234-4_12
    DOI: 10.1007/978-3-031-60234-4_12
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