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Sustainable Marketing

In: Consumers, Society and Marketing

Author

Listed:
  • Dilip S. Mutum

    (Monash University Malaysia)

  • Ezlika M. Ghazali

    (University of Malaya)

Abstract

Consumer perspectives on business responsibility have changed drastically In response, responsible businesses are now focused on developing strategies that balance economic, social and environmental impacts. This chapter traces the evolution of sustainability and sustainable marketing. It then explains why marketing has a role in developing sustainable businesses. We discuss how sustainable marketing is about creating, producing and delivering sustainable solutions with higher net sustainable value.

Suggested Citation

  • Dilip S. Mutum & Ezlika M. Ghazali, 2023. "Sustainable Marketing," CSR, Sustainability, Ethics & Governance, in: Consumers, Society and Marketing, chapter 0, pages 93-121, Springer.
    • Handle: RePEc:spr:csrchp:978-3-031-39359-4_5
    DOI: 10.1007/978-3-031-39359-4_5
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