Japan

While Corporate Social Responsibility (CSR) has become an integral part of the corporate world, different organizations opt to focus on different dimensions such as socio-ecological and ethics and governance. This presents an interesting question as to which CSR aspects are identified as key dimensions that form the CSR expectations that young jobseekers have towards the employers. At the same time, cultural values play a vital role in determining these distinguished dimensions. This chapter starts by exploring the Confucian values that exist within the Japanese firms followed by CSR in corporate Japan. Although, certain practices such as life time employment and employee welfare have long been ingrained in a big part of Japanese corporate culture and practice, they have never been regarded as CSR but rather the norm. The results of the study on employer related CSR expectations by young jobseekers are discussed. While the study presented different aspects of CSR to the respondents, the findings clearly reveal that the dimension of employee responsibilities is the most important, reflecting the importance of Confucian values in young jobseekers. On the other hand, the employer’s socio-ecological responsibility is the dimension that was ranked the least important. This further demonstrates the pertinence of cultural values in shaping the CSR expectations of young job seekers.