Nigeria

This chapter analyses CSR and non-CSR related employer preferences of millennial professionals in Nigeria against the background of general socio-economic and cultural conditions and the conception of CSR in Nigeria. Nigeria belongs to the lower middle income countries and has a relatively low Human Development Index. Socio-economic challenges in Nigeria are, among other, the dependence of the economy on the oil sector, a high unemployment rate, inequality, an underfunded educational system and social unrest. The Nigerian culture is described as being masculine, hierarchical, indulgent, and community oriented. Traditional and survival values are still strong in Nigeria. CSR is mainly understood as corporate giving and the corporate governance framework neglects the interests of stakeholders. The survey conducted among a random group of professionals in Nigeria highlights the importance of work atmosphere, work-life balance and family-friendly policies as well as job security and social services for this sample of young job seekers. CSR related criteria like social engagement, environmental responsibility or fairness to market partners, but also internationality of the employer and selected task related job attributes are of minor importance to them. The results can partly be explained by the Nigerian cultural and socio-economic background. However the limited sample size and the specific characteristics of the respondents belonging to a segment of job seekers that does not need to care too much for finding a job need to be taken into account when interpreting the results.