IDEAS home Printed from https://ideas.repec.org/h/spr/csrchp/978-3-030-24444-6_10.html
   My bibliography  Save this book chapter

Corporate Social Responsibility as an Antecedent of Brand Valuation

In: Mandated Corporate Social Responsibility

Author

Listed:
  • Umashankar Venkatesh

    (Great Lakes Institute of Management)

  • Jones Mathew

    (Great Lakes Institute of Management)

  • Anirban Chaudhuri

    (Great Lakes Institute of Management)

Abstract

This chapter looks at the evolution of corporateCorporate socialSocial responsibility in the Indian context and explores the conceptualization of brand valuationBrand Valuation in an attempt to correlate the two. The chapter looks at the pre and post-mandate era of corporateCorporate socialSocial responsibility as practiced in India and identifies how and why the regulator’s outlook changed over time. The chapter deduces the implications of corporateCorporate socialSocial responsibility for brands and branding as a managerial process and what constitutes responsible brandResponsible brands . It looks at some of the major brand valuationBrand Valuation methodologies prevalent and identifies the gaps therein; specifically how the aspect of corporateCorporate socialSocial responsibility which intuitively looks relevant to branding has largely remained untouched. The chapter presents the case for including socialSocial responsibility as an antecedent for brand valuationBrand Valuation .

Suggested Citation

  • Umashankar Venkatesh & Jones Mathew & Anirban Chaudhuri, 2020. "Corporate Social Responsibility as an Antecedent of Brand Valuation," CSR, Sustainability, Ethics & Governance, in: Nayan Mitra & René Schmidpeter (ed.), Mandated Corporate Social Responsibility, pages 175-198, Springer.
    • Handle: RePEc:spr:csrchp:978-3-030-24444-6_10
    DOI: 10.1007/978-3-030-24444-6_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:csrchp:978-3-030-24444-6_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.