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Reframing the Relationship Between Profit and Sustainability in Corporate Australia: A Look at the Current Approach and Emerging Solutions

In: Clean, Green and Responsible?

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  • Ashleigh Gay

Abstract

Conventional models of sustainability in corporate Australia are not driving the level of change required to achieve a sustainable future. They ignore, or are at tension with, the key measure of business success which is to generate a profit. However, by using profit as a tool to create a sustainable future, we can reframe the relationship between business and sustainable development from one that is based on a trade-off to one that is mutually beneficial for business, society and the natural environment.

Suggested Citation

  • Ashleigh Gay, 2019. "Reframing the Relationship Between Profit and Sustainability in Corporate Australia: A Look at the Current Approach and Emerging Solutions," CSR, Sustainability, Ethics & Governance, in: Gabriel Eweje & Ralph J. Bathurst (ed.), Clean, Green and Responsible?, chapter 0, pages 29-46, Springer.
  • Handle: RePEc:spr:csrchp:978-3-030-21436-4_3
    DOI: 10.1007/978-3-030-21436-4_3
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