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The Korean Wave, Encountering Asia and Cultural Policy

In: Asian Cultural Flows

Author

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  • Hye-Kyung Lee

    (King’s College London)

Abstract

The existing literature on the Korean Wave and Asian cultural flows highlights regional audiences’ inter-cultural encountering and dialogue via transnational media consumption. However, Korea’s experience tells a different story. Contemporary Korea as a pop-culture-sending country has not yet experienced an enthusiastic reception of Asian pop cultures and their virtual encountering with other Asians is relatively limited. Rather, the encounter tends to occur in the real-world settings of transnational tourism that is sometimes linked to the Korean Wave and the Asianised (im)migration. As such, it is divided between the transnational and the multicultural, and the division is affirmed by government cultural policy facilitating commercially-driven inbound tourism and population policy concerned with social integration of marriage immigrants and their families. The consequence is the lack of reflexive, cross-cultural dialogues ‘inside’ the country. This might be an indicator of the disjuncture in cultural regionalisation itself: the flow of media content and the flow of people, who bring their own language and way of life with them, may take their own routes, providing members of a society with different sorts of experiences of encountering others and making (or not making) connections with them.

Suggested Citation

  • Hye-Kyung Lee, 2018. "The Korean Wave, Encountering Asia and Cultural Policy," Creative Economy, in: Nobuko Kawashima & Hye-Kyung Lee (ed.), Asian Cultural Flows, chapter 0, pages 75-89, Springer.
    • Handle: RePEc:spr:crechp:978-981-10-0147-5_5
    DOI: 10.1007/978-981-10-0147-5_5
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