Model of Global Crisis Management of Entrepreneurial Activities

The purpose of the article is to develop a model of global crisis management of entrepreneurial activities, which allows increasing sustainability of modern enterprises against crisis. The authors use the method of time rows analysis to analyze the sense, dynamics, and global consequences of entrepreneurial activity crisis by the example of the financial crisis that started in 2008 on the basis of experience of the USA, Germany, Japan, Russia, and the global economy on the whole. The authors determine and analyze existing approaches to the global crisis management with the help of methods of systematization, classification, and comparative analysis and evaluate their effectiveness by the example of modern Russia at the macro-level with the help of the proprietary method. Three levels of the global crisis management are distinguished: microlevel, at which certain enterprises take measures for preparation for future crises and increase of sustainability of business to influence the global economic recession; macro-level, within which certain countries realize state policy on protection of domestic entrepreneurship from the influence of global crisis; and global level, at which efforts of groups of countries and international organizations are aimed at stabilization of international economic situation. As a result of the research, the authors came to the conclusion that diversification approach is the most effective one, which is followed by insurance and political approach; however, effectiveness of these approaches is rather low. As a perspective direction of increase of effectiveness of global crisis management of entrepreneurial activities in the context of the countries’ orientation at building postindustrial economy, this work offers an innovation-oriented model.