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Marketing Model of the Global Crisis Management in Countries with Transitional Economy

In: Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management

Author

Listed:
  • Zhanna V. Gornostaeva

    (Don State Technical University, Institute of Service and Business (Branch))

  • Olga Y. Malinina

    (Don State Technical University, Institute of Service and Business (Branch))

  • Ramila R. Kadukova

    (Don State Technical University, Institute of Service and Business (Branch))

  • Sergey L. Vasenev

    (Don State Technical University, Institute of Service and Business (Branch))

Abstract

The purpose of the article is to develop the marketing model of the global crisis management in countries with transitional economy. In order to achieve it, the authors study the processes of economic crisis in countries with transitional economy with the help of horizontal and trend analysis, as well as the regulatory model of the global crisis management that is applied in the countries with transitional economy with the method of logical analysis and analysis of causal connections. The article is built on the basis of the inductive principle—i.e., the results of studying the crisis in modern Russia’s economy could be applied to other countries with transitional economy. As a result of the research, the authors come to the conclusion that the countries with transitional economy use the ineffective regulatory model of the global crisis management which is a reason for the long recession, which could be overcome with the proprietary marketing model.

Suggested Citation

  • Zhanna V. Gornostaeva & Olga Y. Malinina & Ramila R. Kadukova & Sergey L. Vasenev, 2017. "Marketing Model of the Global Crisis Management in Countries with Transitional Economy," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 497-503, Springer.
    • Handle: RePEc:spr:conchp:978-3-319-60696-5_63
    DOI: 10.1007/978-3-319-60696-5_63
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    More about this item

    Keywords

    P21; H12; M31;
    All these keywords.

    JEL classification:

    • P21 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Planning, Coordination, and Reform
    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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