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Market-Oriented Approach to Management of Territorial Development: Discussion of Debatable Issues

In: Russia and the European Union

Author

Listed:
  • Daniil P. Frolov

    (Volgograd State University)

  • Vladimir G. Sarkisyan

    (Volgograd State University)

  • Apollon P. Karibov

    (Volgograd State University)

  • Anastasia S. Strekalova

    (Volgograd State University)

Abstract

Place marketing is a modern mechanism of management of development of spacial entities (cities, regions, etc.) based on principles of regulated self-organization and support for self-emerging tendencies. At that, territories are viewed as socially responsible multi-stakeholder quasi-corporations which manufacture specific products and promote their brands. However, it is still not clear what is place marketing—function or ideology of regional management? How are marketing and branding related? What is “place product” and who are its consumers? Why are instituting place products important? How are the traditional strategy of socio-economic development and marketing strategy of the region related? What is the mechanism of work of regional marketing? The article provides authors’ variants of answers to these and other debatable questions of theory and practice of place marketing in view of new methodological approaches.

Suggested Citation

  • Daniil P. Frolov & Vladimir G. Sarkisyan & Apollon P. Karibov & Anastasia S. Strekalova, 2017. "Market-Oriented Approach to Management of Territorial Development: Discussion of Debatable Issues," Contributions to Economics, in: Elena G. Popkova (ed.), Russia and the European Union, pages 25-29, Springer.
    • Handle: RePEc:spr:conchp:978-3-319-55257-6_4
    DOI: 10.1007/978-3-319-55257-6_4
    as

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