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Marketing Instrumentarium of Provision of Food Security

In: Integration and Clustering for Sustainable Economic Growth

Author

Listed:
  • Z. Kozenko

    (Volgograd State Agricultural University)

  • Y. Kozenko

    (Volgograd State University)

  • K. Kozenko

    (All-Russia Research Institute of Irrigated Agriculture)

  • N. Ivanova

    (Volgograd State Agricultural University)

  • I. Shmyreva

    (Volgograd State Agricultural University)

Abstract

The purpose of the article is to develop marketing instrumentarium of provision of food security. The work uses the proprietary marketing methodology of evaluation of food security which allows determining sustainability of economy to changes in the internal and global food markets. The authors evaluate the level of food security of modern Russia with the help of the developed methodology and develop marketing model for provision of food security. As the result of the research, the authors come to the conclusion that perspectives of provision of food security under the modern economic conditions are related to the use of corresponding marketing instrumentarium. Benchmarking and branding are offered as perspective tools.

Suggested Citation

  • Z. Kozenko & Y. Kozenko & K. Kozenko & N. Ivanova & I. Shmyreva, 2017. "Marketing Instrumentarium of Provision of Food Security," Contributions to Economics, in: Elena G. Popkova & Valentina E. Sukhova & Aleksey F. Rogachev & Yulia G. Tyurina & Olga A. Boris & V (ed.), Integration and Clustering for Sustainable Economic Growth, pages 183-188, Springer.
    • Handle: RePEc:spr:conchp:978-3-319-45462-7_21
    DOI: 10.1007/978-3-319-45462-7_21
    as

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