IDEAS home Printed from https://ideas.repec.org/h/spr/conchp/978-3-031-15710-3_5.html
   My bibliography  Save this book chapter

Market Communication

In: Advances in Behavioral Economics and Finance Leadership

Author

Listed:
  • Julia Puaschunder

    (Columbia University)

Abstract

Behavioral finance is one of the most novel developments in behavioral economics. Since the end of the 1970s, a wide range of psychological, economic, and sociological laboratory and field experiments proved human beings deviating from rational choices and standard neoclassical profit maximization axioms that fail to explain how human actually behave. Human beings were rather found to use heuristics in the day-to-day decision-making. These mental short cuts enable to cope with information overload in a complex world. Behavioral economists proposed to nudge and wink citizens to make better choices for them with many different applications in very many different domains. This chapter reviews and proposes how to use mental heuristics, biases and nudges in the finance domain to profit from markets with particular attention to the role of information.

Suggested Citation

  • Julia Puaschunder, 2022. "Market Communication," Contributions to Economics, in: Advances in Behavioral Economics and Finance Leadership, edition 2, chapter 0, pages 121-129, Springer.
    • Handle: RePEc:spr:conchp:978-3-031-15710-3_5
    DOI: 10.1007/978-3-031-15710-3_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:conchp:978-3-031-15710-3_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.