IDEAS home Printed from https://ideas.repec.org/h/spr/conchp/978-3-030-82778-6_13.html
   My bibliography  Save this book chapter

Online vs Offline Banking

In: The Changing Financial Landscape

Author

Listed:
  • Zoe Papadopoulou

    (International Hellenic University, Campus of Kavala)

  • Stavros Valsamidis

    (International Hellenic University, Campus of Kavala)

  • Ioannis Petasakis

    (International Hellenic University, Campus of Kavala)

  • Athanasios Mandilas

    (International Hellenic University, Campus of Kavala)

Abstract

Banking industry has undergone radical changes and improvements in the last few years because of digitalization, but there is little evidence for the borderline between online and offline banking regarding the customers. The habits of customers and the new competitive environment are forcing banks to address their digitalisation process as a matter of urgency if they are not to be left behind in a market which finds itself in the full throes of transformation. The customers want the banks to understand their unstated needs as well as their likes. Increasingly, banks offer simultaneously both offline and online services, but some customers still seem to prefer using offline services rather than online ones. The survey aims at identifying the factors that affect the customers to use online banking than offline banking. The objectives are to measure the factors which affect the use online banking versus offline banking. This will provide valuable information to banks so that could improve online banking services and develop new products and programs. The study carries out the analysis by collecting quantitative data through structured questionnaires from 200 bank customers. The overall evaluation discloses the findings for the transference channel from offline to online banking with habits and preferences of customers in Greek banks. The contribution of the study is the valuable information for banks so that improve online banking services and develop new products and programs.

Suggested Citation

  • Zoe Papadopoulou & Stavros Valsamidis & Ioannis Petasakis & Athanasios Mandilas, 2021. "Online vs Offline Banking," Contributions to Economics, in: Goran Karanovic & Persefoni Polychronidou & Anastasios Karasavvoglou (ed.), The Changing Financial Landscape, pages 219-235, Springer.
    • Handle: RePEc:spr:conchp:978-3-030-82778-6_13
    DOI: 10.1007/978-3-030-82778-6_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:conchp:978-3-030-82778-6_13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.