Readiness to Changes as One Entrepreneurial Value of the Innovation-Oriented Economy

The relevance of this contribution is caused by the fact that following the growing need of development of small business in Russia, the organizations, representing small business, more often stop their functioning, than appear in the market as new players. According to the authors, an important challenge is the fact that the barriers, hindering development of small business, arise because of the developed negative attitude of the Russian society to a figure of an entrepreneur and business activity in general. Entrepreneurship is a phenomenon, which is not free from morals and values: The propensity to create serious business for the long-term perspective requires a set of value orientations, which determine what should be made and how it should be made. The purpose of this study is consideration of the existing approaches to understanding of the phenomenon of entrepreneurship from the point of view of value orientations, which are the basis for business activity in conditions of innovative development of the global economy. The results of the conducted research on the relevant values are presented in the work. The role of such valuable entrepreneurial quality as readiness to changes, necessary for formation of a new mode of thinking of the modern business community, is considered in this contribution. By results of the conducted research, the authors offered a model of this integrative characteristic, which can be the basis for purposeful process of preparation and retraining of entrepreneurs (including future ones) for development of the entrepreneurial culture of the region in the context of requirements of the innovative economy.