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Mechanism of Attitude Formation for Consumers Who Convey Information

In: New Consumer Behavior Theories from Japan

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  • Akira Shimizu

    (Keio University)

Abstract

Based on theAttitude discussions in Chaps. 1 to 4, we were able to confirm that individuals who were highly satisfied with the product they purchased are likely to spread the word after the purchase, just as suggested in previous studies. However, the discussions also showed that the level of satisfactionSatisfaction alone cannot explain the behavior.

Suggested Citation

  • Akira Shimizu, 2021. "Mechanism of Attitude Formation for Consumers Who Convey Information," Advances in Japanese Business and Economics, in: New Consumer Behavior Theories from Japan, chapter 0, pages 75-95, Springer.
    • Handle: RePEc:spr:advchp:978-981-16-1127-8_5
    DOI: 10.1007/978-981-16-1127-8_5
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