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Fuzzy Geodemographic Targeting

In: Regional Science in Business

Author

Listed:
  • Linda See
  • Stan Openshaw

Abstract

Geodemographics is the analysis of spatially referenced demographic and lifestyle data, which has proved to be a major geographical marketing research tool of enormous commercial value. The rapid growth experienced by the geodemographics industry during the 1980s in both North America and Europe (Flowerdew and Goldstein, 1989) continues today at an exponential rate; projections of the market value of geodemographics for 1996 were £ 100 million, almost double that of 1995, with a far larger sum of money invested in software and decision support systems containing an embedded geodemographic component (Sleight, 1997).

Suggested Citation

  • Linda See & Stan Openshaw, 2001. "Fuzzy Geodemographic Targeting," Advances in Spatial Science, in: Graham Clarke & Moss Madden (ed.), Regional Science in Business, chapter 14, pages 269-281, Springer.
    • Handle: RePEc:spr:adspcp:978-3-662-04625-8_14
    DOI: 10.1007/978-3-662-04625-8_14
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    Cited by:

    1. James Debenham & Graham Clarke & John Stillwell, 2003. "Extending Geodemographic Classification: A New Regional Prototype," Environment and Planning A, , vol. 35(6), pages 1025-1050, June.
    2. Mark Birkin & Graham Clarke, 2012. "The enhancement of spatial microsimulation models using geodemographics," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 49(2), pages 515-532, October.

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