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The Stories Markets Tell: Affordances for Ethical Behavior in Free Exchange, from Moral Markets: The Critical Role of Values in the Economy

In: Moral Markets: The Critical Role of Values in the Economy

Author

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  • William D. Casebeer

Abstract

Like nature itself, modern economic life is driven by relentless competition and unbridled selfishness. Or is it? Drawing on converging evidence from neuroscience, social science, biology, law, and philosophy, Moral Markets makes the case that modern market exchange works only because most people, most of the time, act virtuously. Competition and greed are certainly part of economics, but Moral Markets shows how the rules of market exchange have evolved to promote moral behavior and how exchange itself may make us more virtuous. Examining the biological basis of economic morality, tracing the connections between morality and markets, and exploring the profound implications of both, Moral Markets provides a surprising and fundamentally new view of economics--one that also reconnects the field to Adam Smith's position that morality has a biological basis. Moral Markets , the result of an extensive collaboration between leading social and natural scientists, includes contributions by neuroeconomist Paul Zak; economists Robert H. Frank, Herbert Gintis, Vernon Smith (winner of the 2002 Nobel Prize in economics), and Bart Wilson; law professors Oliver Goodenough, Erin O’Hara, and Lynn Stout; philosophers William Casebeer and Robert Solomon; primatologists Sarah Brosnan and Frans de Waal; biologists Carl Bergstrom, Ben Kerr, and Peter Richerson; anthropologists Robert Boyd and Michael Lachmann; political scientists Elinor Ostrom and David Schwab; management professor Rakesh Khurana; computational science and informatics doctoral candidate Erik Kimbrough; and business writer Charles Handy. Classification-JEL:

Suggested Citation

  • William D. Casebeer, 2008. "The Stories Markets Tell: Affordances for Ethical Behavior in Free Exchange, from Moral Markets: The Critical Role of Values in the Economy," Introductory Chapters, in: Paul J. Zak (ed.),Moral Markets: The Critical Role of Values in the Economy, Princeton University Press.
    • Handle: RePEc:pup:chapts:8657-1
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    Cited by:

    1. Chaohua Huang & Rui Guo, 2021. "The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 60-76, January.
    2. Berggren, Niclas & Nilsson, Therese, 2016. "Tolerance in the United States: Does economic freedom transform racial, religious, political and sexual attitudes?," European Journal of Political Economy, Elsevier, vol. 45(S), pages 53-70.
    3. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Chen-Hao Liu, 2018. "Understanding the influences of story elements in service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 601-619, September.
    4. Zawojska, Aldona, 2010. "Homo agricola considered as homo economicus and homo politicus," IAMO Forum 2010: Institutions in Transition – Challenges for New Modes of Governance 52709, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO).
    5. Zak, Paul J., 2011. "Moral markets," Journal of Economic Behavior & Organization, Elsevier, vol. 77(2), pages 212-233, February.

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