MICE – The Valorization Vector of Local Communities’ Resources Case Study - ROMANIA

MICE (Meeting, Incentives, Conferencing, Exhibitions / Events) is an industry that currently is in a continuous economic expansion worldwide. MICE is the most profitable segment of the tourism industry, so the industry of conferences and events is constantly changing globally, so appeared these type of associations - Convention Bureau, which include specialists from all sectors dedicated to the industry: conference organization, congresses, seminars, fairs, specialized exhibitions, namely: tour operator agencies, business centers, hotels with conference and meeting events facilities, service and equipment providers. Romania is a unique destination with unspoiled natural, cultural and historical values, ideally placed in Europe and easily accessible by air from the most world capitals. In Romania, tourism, as a social and economic phenomenon, is integrated into the unified country's economy, constituting a major coordinated civilization of our society. We note that the infrastructure in Romania is in the process of modernization, people's hospitality is present in the hospitality industry, especially the professional capacity of Romanian companies for organizing large-scale meetings in business centers chains, lead to the valorization of local communities. This paper aims to be a national case study on the three historical regions: Transylvania, Valahia and Moldova in terms of MICE industry. The methodology used is lecture review that will evaluate, explore, identify and analyze literature, also we will use and analyze the content of surveys, official analyzes and economic national reports made by public and private research institutions in the studied field. Obtaining optimal ratio between quality and price is the main objective of the strategy of the event manufacturer in MICE industry in Romania.